Great blog post here originally by by MACK COLLIER on JUNE 22, 2009
Read the original
here
It’s finally happened. After months of prodding, your skeptical boss has agreed to listen to your pleas for how your company should be blogging. She calls you into her office, and when you sit down, she asks pointedly “So, tell me why we should start a blog.”
You smile with pride and explain that “Blogging is a conversation, and right now we aren’t a pa
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